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The Smile-itsme Song

Monday, September 19, 2011

Fundraising Philosophy, More Isn’t Better:

“Some fundraisers are implemented to hire more teachers and reduce class size. Others to raise money for supplies for the school or camp. Not that this isn’t a needed use of the funds, but to stir kids’ passion, this might be detrimental to the profit margin of your fundraiser. The worthier the cause, the more support you will find for that cause”.

With so many working families today, there is only so much time and money to go around. There are only so many fundraisers parents and supporters are willing to be involved with throughout the year, so focus on less events and do those events to the best of your ability.

A common misperception is that more fundraising will make more money. And some organizations make the mistake of running a smaller program that returns very little profit, prior to kicking off a larger campaign. This type of back-to-back fundraising can shortchange both programs. It can backfire with an unprofitable result on the small program and, further, taint participation for the “big” fundraiser that can “show you the money.”

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