Identifying specific needs and setting financial goals are vital first steps in conducting a successful fundraising campaign. With a clear understanding of how much money is needed and how it will be used, volunteers will be motivated and focused.
Clearly stated financial goals also will give the fundraising program a benchmark for success. Too often, fundraising coordinators equate financial success with the percentage of gross sales that their group will keep. While the percent of sales is important, there are many other factors that should be considered at the same time.
For example, one company may offer the fundraising organization 50 percent of gross sales, compared to another offering only 20 percent. The "20% company" may be providing valuable services (e.g., incentive programs, consulting, sales WebPages, timely delivery of merchandise, custom packing for individual orders) that save volunteer time or increase sales. And the 20% company may also have a higher retail price product to offer which leaves you with a higher net profit.
The company offering the lower percentage may also have a product so superior in quality and enjoyment, that the increased sales volume will net more money for the group. It may benefit you to choose a program that offers a smaller percentage if the added value of the overall program (including services) will more effectively achieve your group's goals.
Remember: percentage does not translate into profit. If a company is offering a smaller percentage of the sales, on a higher sale price product, your net sales dollars increases.
Among the services available to organizations eager to reach their financial goals, is the option to include a reward or "incentive" program. Although the organization's goal can be incentive enough for some volunteers, often prize and reward programs can be a valuable addition to the fundraising program. The best incentives will increase participation and, therefore, profits for the organization. They add fun and excitement and will get more volunteers involved.
Rewards can be based on actual sales by individuals, families, classrooms, teams, or the reward may be as simple as a "thank you" gift for helping you to assist your goals, such as a custom SIGnaShirt Specialties Autograph-Memento or Creativity-Craft Kit with your name or logo on it.
To learn more about our SIGnaShirt Specialties Promotional Fundraisers, simply click the video link below or visit http://www.Fundraiser.Deco-Craft.com for an interactive instructional website, which further describes the sales webpage SIGnaShirt Specialties provides you to increase your sales.
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